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		<title>Mistakes Made In Email Opt-In Usability</title>
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		<pubDate>Wed, 05 Nov 2008 06:00:04 +0000</pubDate>
		<dc:creator>Linda</dc:creator>
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		<category><![CDATA[Email Address]]></category>
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		<description><![CDATA[The reader needs motivation in order to subscribe for emails from a company. This is the very first step towards increasing the email opt-in rate. The website should have display the benefits of subscribing. Simple, nondescript boxes inhabit the homepage which say &#8216;Subscribe to the company&#8217;s newsletter&#8217; and nothing more than that. There is lack [...]]]></description>
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