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	<title>Awesome Web Essentials &#187; Subscriber</title>
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		<title>Testing Emails Effectively</title>
		<link>http://awesomewebessentials.com/testing-emails-effectively/</link>
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		<pubDate>Mon, 10 Nov 2008 14:00:04 +0000</pubDate>
		<dc:creator>Linda</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[eMail]]></category>
		<category><![CDATA[Enewsletters]]></category>
		<category><![CDATA[Html Code]]></category>
		<category><![CDATA[Html Emails]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Response Rate]]></category>
		<category><![CDATA[Subscriber]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[The big picture, which is missed by many marketers, about email is that apart from being cheap and quick, it gives the ability to find what works and what does not. It is inexpensive and offers more information to the subscriber than direct mail and the turnaround time is decreased from weeks to hours. Yet, [...]]]></description>
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		<title>Mistakes Made In Email Opt-In Usability</title>
		<link>http://awesomewebessentials.com/mistakes-made-in-email-opt-in-usability/</link>
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		<pubDate>Wed, 05 Nov 2008 06:00:04 +0000</pubDate>
		<dc:creator>Linda</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Email Address]]></category>
		<category><![CDATA[Email Reader]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Special Offer]]></category>
		<category><![CDATA[Subscriber]]></category>

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		<description><![CDATA[The reader needs motivation in order to subscribe for emails from a company. This is the very first step towards increasing the email opt-in rate. The website should have display the benefits of subscribing. Simple, nondescript boxes inhabit the homepage which say &#8216;Subscribe to the company&#8217;s newsletter&#8217; and nothing more than that. There is lack [...]]]></description>
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		<title>How to Make the Subscription Process Easier</title>
		<link>http://awesomewebessentials.com/how-to-make-the-subscription-process-easier/</link>
		<comments>http://awesomewebessentials.com/how-to-make-the-subscription-process-easier/#comments</comments>
		<pubDate>Sun, 02 Nov 2008 08:00:05 +0000</pubDate>
		<dc:creator>Linda</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Email Address]]></category>
		<category><![CDATA[Email Management]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Subscriber]]></category>
		<category><![CDATA[Subscribers]]></category>
		<category><![CDATA[Subscription Rate]]></category>
		<category><![CDATA[Turbo Tax]]></category>

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		<description><![CDATA[There is a lot of competition in catching the attention of the subscriber in the email world. In order to distinguish from the rest of the clutter, communication must be made easier for the receiver. People always get attracted to things which are easy and go away from things which are difficult to do. Because [...]]]></description>
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		<title>How to Expand Your Email Program</title>
		<link>http://awesomewebessentials.com/how-to-expand-your-email-program/</link>
		<comments>http://awesomewebessentials.com/how-to-expand-your-email-program/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 18:00:05 +0000</pubDate>
		<dc:creator>Linda</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Customer Database]]></category>
		<category><![CDATA[Email Program]]></category>
		<category><![CDATA[Key Point]]></category>
		<category><![CDATA[Marketing Email]]></category>
		<category><![CDATA[Marketing Program]]></category>
		<category><![CDATA[Maximum Return]]></category>
		<category><![CDATA[Member Acquisition]]></category>
		<category><![CDATA[Program Goals]]></category>
		<category><![CDATA[Relevant Content]]></category>
		<category><![CDATA[Sales Flyer]]></category>
		<category><![CDATA[Subscriber]]></category>
		<category><![CDATA[Subscribers]]></category>
		<category><![CDATA[Targeted Marketing]]></category>
		<category><![CDATA[Unsubscribe Requests]]></category>

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		<description><![CDATA[It is very important for the business to diversify and expand for survival. Certainly, increase in the number of emails is a tricky proposition, especially if you are showing your subscriber with emails on different topics than they had chosen in the start. The subscriber does give you permission to mail him when he subscribes [...]]]></description>
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